*This plant is not currently in production, but the page is preserved for informational purposes.
This long-lived perennial is native to the central and southeastern United States. It flowers from spring through summer. The large daisy-like flowers have lavender petals that curve downward, accentuating the rusty cone-like center. Purple coneflower attracts butterflies, and makes a good cut flower. After flowering, the showy seed heads provide food for birds. Plant in full sun and garden soils, and provide moderate to ample summer irrigation. It can reseed readily if conditions are ideal.